lunedì 8 novembre 2010

"What's EzraAir ?" - EzraAir Experience

right, let's talk about EzraAir and how i got to collaborate with her.
what's EzraAir? first yes what is it? it is a "luxury brand based in barcelona. all clothing is handmade meticulously to ensure a beautiful finish. whether you going for a night out baking a cake or walking the dogs .."
. that's what's the website says
http://www.etsy.com/shop/EzraAir .

i remember the first time i was speaking about this with the creator of this brand, the mind and the hand, the producer, EzraAir herself: Ria Hodges, an english girl, a friend of mine. last time i met her was at one of mirko's parties, she told me that was working hard to realize her first line of clothing, on her brand. i said yes. not like i always says when i am out of party cuz Ria is a such an intriguing and fascinating personality. Couldn't be so much indifferent when she's telling you about her work, the choice of the type for each specific textile she's using for each kind of piece.
so i couldn't ignore the call of that link i found on facebook a month ago. it was the link of her website. when first i saw the website and the dresses, i felt like bewitched and confused. i was like "is that ria's stuff? ... did she made that? .. what .."

i called her straight on at the phone.
and she was.. well surprised! it was really long time we didn't see or spoke each other.
and she told me what she've been doing for all this time. what she've been creating.
listening to her was so simply great! to realize that everything she've be making it has all came out from her: thought-concept-material. i said to myself: "finally somebody who doesn't disgraces me by telling me about his relation-ship issues, about his tragic childhood, or inviting me to the movies or to some cheap beer place getting fucked-up of everything - which is nice sometimes -"

and when she asked me if i was on to do her photoshoot i was like damn yeah, of course.
the most impressive thing is to see how she's manage the whole thing. i mean being in her workplace and see how she's working, touching the pieces while she's telling you how it is going to be in few days.

i told her and she knew that i was completely out of the fashion world. i never realized or worked or did anything about fashion before. my world is the black and white and the architecture, urbanism and territory. so the photoshoot result has been a combination of styles mixed to the
passion and the inspiration i had from the models: boo, vesna and carol.















they've been adorable. it has all been made in one day. so it was hard, but we had all a good fun.
and i am glad now to see the pictures reminding about this day as a manufact to enhance and spread
EzraAir to your precious attention
Thank you
Giuseppe



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