Cos'è EzraAir? - EzraAir Experience

ok, parliamo di EzraAir e come sono arrivato a collaborarci insieme.
ma cos'è EzraAir? sì prima di tutto questo. è "un marchio di lusso situato a barcellona. tutto il vestiario è realizzato meticolosamente manualmente per assicurare
la migliore rifinitura. sia per uscire una sera, impastare una torta, portare il cane a
spasso... "

questo è quello che dice la presentazione del suo sito
http://www.etsy.com/shop/EzraAir

mi ricordo la prima volta che mi sono ritrovato a parlare con l'ideatrice, la mente e la mano, la produttrice EzraAir in persona: Ria Hodges. una mia cara amica inglese che vive qui a barcellona. l'ultima volta che ci eravamo incontrati era ad una festa di mirko. mi aveva detto che stava lavorando duro alla realizzazione della sua prima linea di abbigliamento, con il suo marchio personale. io le dicevo di "sì". ma non era quel solito sì che dico alle feste. ria ha una personalità molto forte ed intrigante. è impossibile restare indifferenti quando ti parla del suo lavoro, la scelta e l'uso di ogni specifico tessuto per ogni vestito. non ho potuto ignorare il richiamo di quel link un giorno su facebook. era il link del suo sito. quando l'ho visto per la prima volta mi sono detto "è ria? tutto questo è opera sua..?"

l'ho chiamata al telefono immediatamente.
e lei.. è rimasta sorpresa.. era da tanto tempo che non ci sentivamo o parlavamo.
mi ha detto cosa aveva fatto in quel periodo di tempo. cosa aveva creato. ascoltarla è stato stupendo. comprendere che tutto ciò era venuto fuori interamente da lei. pensiero-concetto-materia. mi sono detto: "ah finalmente qualcuno che non mi avvilisce raccontadomi dei suoi problemi di coppia, la sua terribile infanzia, o che m'invita ad andare al cinema o peggio in qualche birreria a strafarci di qualunque cosa - che è buono qualche volta farlo ..

quando mi ha chiesto se fossi interessato a realizzare gli scatti per i suoi vestiti.
le ho detto di sì, certamente. ciò che mi ha maggiormente colpito è stato vedere dal vivo con lei, mentre gestisce il tutto. essere nel suo laboratorio, e guardarla lavorare, toccare i suoi vestiti mentre lei mi spiegava come sarebbero diventati tra qualche giorno.

le ho detto nonostante lei già sapesse che la moda non è il mio mondo. non ho mai fatto o realizzato niente nel campo della moda. il mio mondo è il bianco e nero, l'architettura, paesaggi urbani e territorio. infatti il risultato degli scatti è una combinazione di stili misti alla passione ed all'ispirazione che mi hanno dato le modelle: boo, vesna e carol.





































sono state adorabili. abbiamo lavorato un giorno intero agli scatti. è stata dura ma ci siamo divertiti tantissimo. e adesso sono lieto di riguardare le foto e ricordarmi di quel giorno come il prodotto attuale per poter
valorizzare e diffondere il marchio EzraAir
alla vostra preziosa attenzione
Giuseppe

"What's EzraAir ?" - EzraAir Experience

right, let's talk about EzraAir and how i got to collaborate with her.
what's EzraAir? first yes what is it? it is a "luxury brand based in barcelona. all clothing is handmade meticulously to ensure a beautiful finish. whether you going for a night out baking a cake or walking the dogs .."
. that's what's the website says

http://www.etsy.com/shop/EzraAir .

i remember the first time i was speaking about this with the creator of this brand, the mind and the hand, the producer, EzraAir herself: Ria Hodges, an english girl, a friend of mine. last time i met her was at one of mirko's parties, she told me that was working hard to realize her first line of clothing, on her brand. i said yes. not like i always says when i am out of party cuz Ria is a such an intriguing and fascinating personality. Couldn't be so much indifferent when she's telling you about her work, the choice of the type for each specific textile she's using for each kind of piece.

so i couldn't ignore the call of that link i found on facebook a month ago. it was the link of her website. when first i saw the website and the dresses, i felt like bewitched and confused. i was like "is that ria's stuff? ... did she made that? .. what .."

i called her straight on at the phone.

and she was.. well surprised! it was really long time we didn't see or spoke each other.

and she told me what she've been doing for all this time. what she've been creating.

listening to her was so simply great! to realize that everything she've be making it has all came out from her: thought-concept-material. i said to myself: "finally somebody who doesn't disgraces me by telling me about his relation-ship issues, about his tragic childhood, or inviting me to the movies or to some cheap beer place getting fucked-up of everything - which is nice sometimes -"

and when she asked me if i was on to do her photoshoot i was like damn yeah, of course.

the most impressive thing is to see how she's manage the whole thing. i mean being in her workplace and see how she's working, touching the pieces while she's telling you how it is going to be in few days.

i told her and she knew that i was completely out of the fashion world. i never realized or worked or did anything about fashion before. my world is the black and white and the architecture, urbanism and territory. so the photoshoot result has been a combination of styles mixed to the

passion and the inspiration i had from the models: boo, vesna and carol.

they've been adorable. it has all been made in one day. so it was hard, but we had all a good fun.

and i am glad now to see the pictures reminding about this day as a manufact to enhance and spread

EzraAir to your precious attention

Thank you

Giuseppe

http://www.etsy.com/shop/EzraAir

http://www.facebook.com/pages/EzraAir/154745907877148

https://twitter.com/EzraAir
http://ezraair.blogspot.com

todd's house in amsterdam was something hudge and symmetrically agonizing, like the plant of an hospital.
the large spaces of the rooms were collapsing into a flagrant light the warmth of his arms, the heat of his sweat, against a costant, high artificial cold.


under his black silk sheets.

the voice of his memories swayed unsteadily around my ears.
the song of a guy that used to promise me love in order to outrage the magic fleer's fate. the escape of identities on one choice solution. a muddy lake of smoky waters against the walls, the windows, the grass climbing on the gate bars. and the forgotten name's boy echoing in my head in a winter night, along the kloveniesburgwal canal.
"that boy is dead" he said "that boy has only existed in your head", "i am not the person you think i am".

ROOM G photography - contemporary art - literature: Copies And Clones

ROOM G photography - contemporary art - literature: Copies And Clones

Copies And Clones

i am just sick to find out
how people could be so lack of inspiration
and full
of dissatisfaction.
it is clear we're hailing our image
as a pretest of the times we live.
seeking
for a new obsession to dress up
the ego and to feed its pride by
an insolent emptiness.
to make up a perfect mythomaniac
that it could justify
the overindulgence of his own degrade.
wasted away by a blunder of an epiphany fever
that is signing its mark on a milions copy's shred.
a series number, a deceptive combination of devotion,
an invitation to disappear
forever.
G



sedately lying under the soft twilight's paw

10/07/2010 Catalunya Declaires Indipendence

I don't know since when they're doing that.
I mean: claiming, enshrining,
cherishing and trasmitting from a generation to the other: a word to the other
a mouth to the heart.
a cascade of ancient sounds whiffled aways through the centuries.
not only the mark of a language but
the brand of the authenticity blindly submitted to the
rules of the convenients agreements
of the men who's denying the past
and keep disowning the worthiness of the present.



This afternoon while I was walking back home,
I've been amazed by all these multitudes of people
in procesessions
of all the ages and types.



I am not one of them. I am not from this place
but I am their guest. For all this time
I've been here I never been welcomed or
supported by the stupid laws that has made the history
a promiscous cauldron of coincidence.
I am not walking on treaty piece of papers
and shaked hands. I am walking on a land that belongs
to this people and to anybody else
G



















the whole pictures demonstration on


photographs by giuseppe dibenedetto © All rights reserved
barcelona 10/07/2010

ROOM G photography - contemporary art - literature: Giuseppe Dibenedetto - Catalunya Obsequios 2009

ROOM G photography - contemporary art - literature: Giuseppe Dibenedetto - Catalunya Obsequios 2009